The Flood of Soulless Content
AI promised us a creative revolution. Instead, we got content mills spitting out AI junk at an unprecedented rate. A flood of fake images used to trick you, millions of new songs and bands that have no soul or passion, and videos that sound like Wikipedia narrated by a toaster.
Everywhere you look, low-effort content is flooding the feeds. Regurgitated blog posts, emotionless voiceovers, shallow summaries dressed up in flashy thumbnails. We were supposed to be empowered to make better things, not just more things. But now it’s mostly speed and no soul.
When content becomes easy to make and everyone makes it, and the value drops to zero.
What good is a story when the a similar plotline has been spat out by a thousand text generators before lunch?
What’s the point of a song when it sounds like every other track floating around in the algorithm pool? It’s like hearing the same song with slightly different presets, because thats exactly what it is. Watching the same video, or listening to the same song but with a new AI face. There might be effort involved, but very little direction or identity. Just output.
Sure, now and then something cool still comes out of it. Some AI-assisted projects can be unique or surprising. But the longer I spend in this world, the more it all starts to sound the same. Generic loops. Familiar structures. I see the same video over and over with a slightly different spin. I hear the same song repackaged with minor tweaks. Novelty wears off fast when there’s no substance behind it.
Who’s the Audience When Everyone’s a Creator?
It’s a strange time. Everyone’s uploading. Everyone’s “building a brand.” And that’s fine. People should have the freedom to create and share. But that doesn’t excuse the constant catalog flooding and low-quality, high-quantity releases. Luckily, some platforms and distributors are beginning to push back. People are actually getting banned for uploading too many songs too quickly. The market is choking on clones, and some systems are finally rejecting the spam.
We’ve entered an era where people are making content not because they have something to say, but because the tools are easy and the promise of going viral dangles like bait. AI-generated songs, stories, and videos made by fantasy avatars about experiences no one actually had, this isn’t storytelling. It’s simulated expression. And it’s washing over everything.
But here’s the thing about floods. They don’t last forever.
They wash over, then they recede. And what’s left?
The solid ground. The strong foundations. The real ones.
The Fall of the Shortcut Creators
Right now, we’re seeing a tidal wave of cloned content. It’s trendy. It gets clicks, for now.
But it won’t last. The people chasing a quick dollar will fall off, slowly, one by one.
They’ll burn out when the returns don’t come fast enough.
They’ll quit when the algorithm shifts and their copy-paste formula stops working.
But the ones doing it for love, for the craft, the meaning, the art, they’ll still be here.
Because they aren’t shoveling noise into the void hoping for fame.
They’re creating because they need to. Because it says something real about who they are.
Craft Over Clickbait
This isn’t about being anti-AI. It’s about being pro-intent. There’s nothing wrong with using tools, whether it’s a paintbrush or a processor. What matters is how you use them, and why. You can make a book, a voiceover, a song, a script, movie ect, but not purpose. That still has to come from somewhere real.
Anyone can get AI to create something for them, but very few craft something with AI. They don’t refine prompts, tweak the output, or guide the result into something original. There is no intention or effort behind it, and it shows.
The Real Ones Will Remain
So yeah, it’s noisy right now.
You might feel like your voice is getting drowned out by people who don’t even care about the art.
Just people who want to say they made something, or made a dollar.
But don’t quit. Don’t water yourself down to fit the flood.
Because when the hype dies and the trend-chasers move on to their next hustle,
only the ones with heart, grit, and something real to say will still be standing.
And if you’re one of those people?
Keep going. The storm will pass. The real will rise.
